General, Mental Health Equity

Call for Discovery Submissions: New Profit to launch grantmaking cycle for Mental Health Equity Catalyze cohort

June 26, 2024

New Profit, through its Catalyze cohort in Mental Health Equity, will provide $100,000 of one-year unrestricted funding, $10,000 of funding for leadership development, and strategic advisory support to eight innovative nonprofit organizations focused on expanding access and opportunity in America. 

The Mental Health Equity cohort will provide funding to organizations advancing equity in mental and behavioral health, including through upstream factors that affect mental and behavioral health, to build a healthier America. 

New Profit invites interested organizations to complete this Discovery Form, which asks for basic organizational information and five long-form questions about the organization’s core constituents, program model, and impact. To be considered for this year’s grantmaking cycle for the Mental Health Equity cohort, please submit a New Profit Discovery Form by Thursday, July 18, 2024 at 11:59 pm ET / 8:59 pm PT. Invitations to complete a full application to this year’s cycle will be sent in August to organizations considered a strong fit based on alignment to New Profit’s investment strategies and priorities – see below for more information. 

New Profit will also continue to accept Discovery Form submissions on a rolling basis throughout the year for grantmaking cycles taking place in 2025 and beyond. 

Submitting a New Profit Discovery Form 

Submitting a Discovery Form communicates you are interested in funding from New Profit and gives us baseline information to help assess strategic alignment to a given grantmaking cycle before inviting organizations to invest the time in applying. Submitting a Discovery Form does not mean you are submitting an application. 

If you are interested in being considered for the upcoming Catalyze grantmaking cycle in Mental Health Equity, select “Cycle-specific submission” in the “Submission Type” section of the Discovery Form. Otherwise, select “General Submission.”

If you have submitted a Discovery Form within the last 12 months, please reach out to and we will send you a unique link to review and edit your prior submission. Otherwise, please fill out a new form for us to review. 

If you’d like, download an editable version of the Discovery Form to draft your responses. Discovery Forms must be submitted via this link by the due date for consideration.

Catalyze Support Model

Catalyze cohorts are at their best when cohort members are fully engaged. The Catalyze support model asks that Social Entrepreneurs engage with New Profit and their cohort peer learning community in the following ways: 

    • Social Entrepreneurs attend three in-person convenings, which are each three days
    • Social Entrepreneurs attend three 3-hour virtual learning sessions
    • Social Entrepreneurs engage with the New Profit Cohort Team via strategic advising sessions (e.g. 60-minute strategic advising calls every other month)

Programming requires a commitment of 6-8 hours per month on average. New Profit covers travel, accommodation, and meal expenses for each in-person convening. The first few programming dates will be provided to organizations invited to complete a full application, and the selected cohort will have input into the remaining programming dates.

Catalyze Portfolio Eligibility Criteria

Organizations interested in being considered for the Mental Health Equity cohort must meet the following eligibility criteria:

  1. Focus on the United States: Organization operates in and primarily serves communities in the United States and its territories.
  2. 501(c)(3) status: Organization or fiscal sponsor is an independent 501(c)(3). 
  3. Annual expenses: Organization’s annual expenses for its most recently closed fiscal year are between $250,000 and $2 million.
  4. Led by a full-time Social Entrepreneur(s): Organization must be led by at least one Social Entrepreneur employed on a full-time basis (~30 hours/week). We define a Social Entrepreneur (often the Chief Executive Officer, Executive Director, or equivalent title) as both the leader and final decision-maker of an organization’s internal/external strategy, daily operations, and financial decisions. Organizations with co-leadership models will be considered.
  5. Programmatic operation for at least two years: Organization has operated its program or impact approach for at least two years. We are looking to fund organizations that have operated the core elements of their programming for at least two years. Organizations must have demonstrated clarity of theory of action and model for two or more years. Legal structure over that time period is less important – an organization does not need to have had 501(c)(3) or fiscal sponsorship status for two or more years, as long as they have it at the time of submission. 
  6. Not a previous New Profit grantee: Organization has not previously received investment from New Profit’s Build or Catalyze portfolios. We are unable to consider organizations that have previously received funding through New Profit’s Build or Catalyze portfolios.

New Profit’s Portfolio Investing Strategies and Priorities

The purpose of New Profit’s portfolio investing is to advance access and opportunity in communities that have been consistently and systematically under-resourced. Therefore, New Profit invests in organizations with a range of impact models that seek to transform the systems in which they operate. Recognizing that people who are close to a system or issue likely have expertise that can enable impact and sustainability, New Profit also invests in organizations whose leaders engage in proximity as a continuous practice. These leaders have lived experience with, and demonstrated regard for, the communities they support. Lastly, New Profit invests in leaders and organizations that believe in the possibility of multiracial, intergenerational, and cross-sector coalitions (the M.I.C.™) to solve problems and build stronger systems.   

Mental Health Equity: New Profit believes that good mental and behavioral health is necessary for all people to live lives of their choosing. The need is clear – more than 1 in 5 adults in the United States experience mental illness each year, and of those, only 47% receive treatment (NIMH). Social, environmental, and economic conditions in the United States have driven even greater health inequities for historically marginalized groups. We believe that catalyzing solutions that improve mental health outcomes for those closest to the margins will result in healthier communities and improve well-being for all. Mental health equity is foundational to New Profit’s strategic focus areas – healthy communities are the basis for a thriving American democracy, workforce, and education system. 

To align with New Profit’s investment strategy in Mental Health Equity, an organization must center on building healthier, more equitable communities as a primary focus in its mission and core outcomes. The Mental Health Equity cohort, in collaboration with the Deloitte Health Equity Institute, will help to support organizations to advance a range of cross-cutting systems-change approaches (e.g., narrative change, ecosystem development, advocacy, movement building) at the intersection of mental health and well-being and the social drivers of health. We are particularly interested in organizations utilizing one or more of the following approaches:  

    • Addressing the social drivers of mental and behavioral health, including but not limited to healthy food, jobs, housing, and social connection 
    • Driving innovation and cultural humility in mental and behavioral health care and services

For any questions, please contact with “2024 Catalyze Discovery” in the subject line.

About New Profit

New Profit is a venture philanthropy organization that backs social entrepreneurs who are advancing access and opportunity in the U.S. New Profit exists to build a bridge between these leaders and a community of philanthropists who are committed to catalyzing their impact. New Profit provides unrestricted grants and strategic support to a portfolio of organizations led by visionary social entrepreneurs to increase their impact, scale, and sustainability. It also partners with social entrepreneurs and other cross-sector leaders to shift how government and philanthropy pursue social change to ensure that all people can thrive. Since its founding in 1998, New Profit has invested over $350M in 250+ organizations and, through the America Forward Coalition’s collective advocacy efforts, has unlocked over $1.9B in government funding for social innovation.

About the Deloitte Health Equity Institute

Recognizing the imperative for immediate and sustained effort, and grounded in Deloitte’s acknowledgment of racism as a public health crisis, Deloitte established the Deloitte Health Equity Institute (DHEI) in Spring 2021. DHEI is dedicated to creating public good through data-driven pro bono services, philanthropy and research. DHEI builds on Deloitte’s commitment to advance health equity, informed by work with clients, a decade of impact made by the Deloitte Center for Health Solutions, and their perspective on how life sciences and healthcare organizations can activate health equity.

The DHEI reinforces Deloitte’s purpose of making a positive, enduring impact that matters. By collaborating with local and national organizations, DHEI is a catalyst, helping advance health equity at scale. Each of their initiatives aims to help everyone achieve their full potential in all aspects of health and well-being, building a more equitable society for all. Please see  for a detailed description of their legal structure.